Monday, December 27, 2010

Burger Baron

The drive-through burger restaurant... the epitome of car-centred building design...

Unlike the big national chains, all the Burger Baron restaurants, seen only in and around Edmonton, are housed in a wide variety of buildings as they typically renovated and moved right into existing fast-food restaurant structures. In Edmonton, they range from A-frames, former drive-ins, to old Kentucky Fried Chicken (pre "KFC") outlets, like this Burger Baron on 99th Street. It's a pleasantly humble approach to branding and theming that I appreciate, and a contrast to the strategy employed by Dairy Queen, seen in the background.

Having said that, and as popular and famous as they are in Edmonton, I've never been to one. A quick Wikipedia search yielded this photo, which as it turned out, is what I found that I drew today (including the pole in the background).

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